Avengers: Endgame ticket advance sales overwhelm Singapore cinema websites
SINGAPORE: Scores of Marvel fans in Singapore were left frustrated on Wednesday (Apr 10) after several movie house websites were temporarily overwhelmed by demand for Avengers: Endgame advance sales tickets.
Tickets for the superhero blockbuster were released at 9.30am at all cinemas, both online and over the counter.
The motion-picture show, which opens in Singapore cinemas on Apr 24, sparked an online frenzy with thousands of seats snapped upwardly within a few hours of sales opening.
A Golden Village spokesperson said their website experienced "extremely high traffic" due to the "unprecedented need" for tickets, causing customers to wait longer than usual.
The spokesperson added that more than than 15,000 tickets for Avengers: Endgame were sold in the get-go hour at Golden Village, surpassing all previous advance ticket sales records for a unmarried movie.
Customers had even queued for tickets at all of Golden Village's xiii locations before the cinemas opened.
READ: Empty seats, no spoilers and nervous stars as Avengers: Endgame bandage assembled
As of Wednesday afternoon, several CNA readers who attempted to purchase tickets from the Golden Village website encountered payment errors when they tried to complete their transactions.
The Golden Village spokesperson said its regular website service has since resumed, and that patrons are advised to articulate their cache and refresh the website should they nevertheless meet whatsoever problems.
Several customers as well took to Twitter to share their frustrations about using the Aureate Village and Cathay Cineplex websites.
Marvel fans who attempted to volume tickets online with Cathay Cineplexes on Wednesday forenoon told CNA that they received an error message and could not access the website at all.
Cathay Cineplexes said that the response from fans had been "overwhelming" and some even queued at their outlets early on in the morn for tickets.
"Due to the unprecedented high online traffic, our website experienced intermittent down time. Our squad is working to gear up this every bit a presently every bit possible," a spokesperson said.
Prc Cineplexes added that its mobile app was non affected and patrons can use it to purchase their movie tickets.
"YOU ARE NOW IN QUEUE"
Those who visited the Shaw Theatres website were redirected to a booking page where they were assigned queue numbers. A progress bar and estimated wait time was also displayed.
Once a customer's queue number is called, the user has a set amount of time to complete their transaction.
The queue number shot to four digits within a minute of sales being opened. Equally of Wed evening, there were more than 53,000 users in the queue, with an estimated look fourth dimension of about an hour.
A Shaw Theatres spokesperson told CNA that its queue organization was activated this morning time for public access to their website and for all online booking systems for all movie titles.
"This was to help u.s. amend manage the extraordinarily high book of traffic to our site ... Unfortunately, the measures we had put in place were still insufficient to meet demand.
"It was more than twice the traffic compared to our last encounter of a like nature, and thus the system moved rather slowly and stalled at times," the spokesperson said.
The spokesperson extended Shaw Theatres' apologies to all their patrons for any inconvenience acquired and said that they are looking into "improving the resources needed".
The spokesperson also advised patrons to not entertain touts: "When it is a popular movie, we at Shaw Theatres will exercise our best to increase the number of screenings and the duration that the title is screened. There will be an opportunity to sentinel the pic and they practice not need to consider ticket touting options."
SCALPERS TOUT TICKETS ONLINE
Within hours of the pre-sale launch, ticket scalpers in Singapore apace capitalised on the hype for the film by attempting to resell tickets on online market Carousell.
Carousell user "eszx6969" offered a pair of Aureate Village Aureate Class tickets for an evening screening of the movie on Apr 24 at VivoCity for South$12,000. Another Carousell merchant offered a total row of 8 tickets at Golden Village Bishan on premiere twenty-four hours for S$2,500.
Some other mail service past Carousell merchant "ulath" advertised a pair of "couple" seats at Mainland china Cineplex Jem for S$888 on Apr 27, several days after the movie's premiere.
READ: Avengers: Endgame movie tickets selling for almost US$10,000 on eBay
In the United States, where sales opened on April ii, resale bids for the coveted tickets reached U.s.$nine,199 (S$12,443.49).
In 6 hours, the Marvel motion-picture show broke the pre-sale ticket records in the US for three Star Wars films (The Force Awakens, The Terminal Jedi and Rogue One) and 2018's Avengers: Infinity War.
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Source: https://cnalifestyle.channelnewsasia.com/singapore/avengers-endgame-ticket-advance-sales-overwhelm-singapore-cinema-websites-224551
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